Abstract: 

The Mediterranean diet is considered the world’s most evidence-based low processed eating pattern for
promoting health and longevity while saving water/energy and conserving land. Unfortunately, due to the
modern societal trends, adherence to the Mediterranean diet model is decreasing, while the consumption
of takeout and ultra-processed foods and drinks (UPFDs) is exponentially growing, with alarming levels in
many European-Mediterranean (EUR-MED) regions. The overall objective of “MEDIET4ALL” is to support
the transition from UPFs culture to modern and sustainable Mediterranean diet through the creation of
transnational movement aiming at implementing best practices and innovative solutions to enhance the
convenience, modernity, competitivity, and shelf life of Mediterranean diet. To achieve this overall
objective, different multidisciplinary tailored approaches are proposed. Specifically, multicenter databases
of ingredients/food and their providers will be created to promote the accessibility. Additionally, a variety of
highly nutritional and antioxidant-rich “Quick & Easy” recipes that respond to modern trends while
following the Mediterranean diet and considering sustainability aspects will be developed. To preserve the
eco-friendly and food safety characteristics and extend the shelf life of the Mediterranean diet products,
active bio-packaging will also be designed. A strategic “MEDIET4ALL” platform and m-app integrating the
abovementioned MEDIET4ALL products and combined Mediterranean lifestyle interventions tailored to
each user profile will be developed. Traditional and technology-based awareness and motivational
campaigns with extensive marketing and advertising actions to promote MEDIET4ALL movement are also
programmed. Working under the concept of a multidisciplinary approach consortium, multiple impacts,
particularly supporting the transition towards a healthy and sustainable MED diet and lifestyle, are
expected.